Microsoft has quietly abandoned its Xbox 20/20 announcement branding

Microsoft has ditched its Xbox 20/20 branding announced back in May, after only using it once.

The term was coined as part of Microsoft’s plan for a monthly Xbox Series X marketing “moment”, which began in May with a third-party games showcase. But, after that, Xbox 20/20 was never used again.

In June, Eurogamer reported on how Microsoft would miss its “moment” for the month, though the company had originally planned to reveal the still-under-wraps Xbox Series S.

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