Fans hit out at EA for promoting FIFA microtransactions in magazines for children

UPDATE 30th September 2020: EA has pulled a controversial FIFA microtransactions advert that encouraged children to spend real world money on Ultimate Team loot boxes.

In a statement to Eurogamer, EA said it had undertaken an immediate review of all future media placements, and admitted the FIFA Points advert shouldn’t have appeared in the toy magazine in the first place.

“We take very seriously the responsibilities we have when marketing EA games and experiences in channels seen by children,” EA said.

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