Pressure is mounting against Electronic Arts following the discovery of advertisements promoting FIFA microtransactions in a toy magazine in the UK.
As Wes summarised earlier this week, FUT is FIFA’s most popular game mode and publisher EA’s money spinner, pulling in billions in revenue through the sale of FIFA Points. FIFA Points are used to buy FUT packs, which contain a random assortment of virtual players. It’s this mechanic that makes FUT a pay-to-win competitive online experience – and has sparked a comparison to gambling.
Consequently, the inclusion of the ad in toy shop Smyths’ magazine that promotes FIFA points to children has caused consternation amongst fans, with some calling on a boycott of the series until EA addresses the issue (thanks, VGC).